This is a campaign proposal designed to promote awareness and name recognition for a non-profit organization, called Marrow Nation. Throughout this project, I worked alongside three Public Relations practitioners in order to exceed our client’s expectations for a successful campaign. We did this by:
Determining the organization’s situation analysis
Developing a SWOT analysis for the organization
Creating a new positioning statement
Researching the target audience and the obstacles related to gaining bone marrow donors
Using research to develop a creative theme for the campaign (Captain Marrow)
Creating tactics and a social media plan
Determining a realistic budget
The clients for the project were extremely impressed with the campaign and are currently in the process of implementing it.
Here is the link to the official campaign proposal for Marrow Nation.